Is it time for a Re-brand?
As businesses grow, so do their stories, their audiences, and their goals. A re-brand is not just a new logo—it’s about making sure your brand reflects who you are today and where you’re headed tomorrow. Let’s dive into the key areas of re-branding, with real-world examples to bring it all to life.
1. A Re-brand Reflects Your Evolution
When your business changes, so should your brand. It’s about more than visuals; it’s about aligning your identity with your journey.
Example: Apple’s Evolution – Apple transformed from a colourful logo to a minimalist look, evolving with its brand while staying recognisable.
2. It’s Not Always a Name Change
When your business changes, so should your brand. It’s about more than visuals; it’s about aligning your identity with your journey.
Re-branding doesn’t always mean a new name, logo, or mission. Sometimes, it’s about a fresh approach—an update to your look or your tone.
Example: Shell – Shell’s iconic logo has evolved subtly over the years, modernising without losing its core identity.
3. Freshening Up Your Visuals
Sometimes, a re-brand is as simple as updating your logo. A fresh look can make a brand feel new while keeping its essence.
Example: Instagram – Their shift from a Polaroid-style logo to a gradient icon gave them a fresh, modern look that still feels true to their platform.
4. Revisiting Your Mission & Vision
The world changes fast. Revisiting your mission and vision allows your brand to stay aligned with your goals and the needs of your audience.
5. Connecting New Services to Your Brand
When you add a new service, your brand should grow with it. Think of it like connecting the pieces of a puzzle to give a clear picture of what you offer.
Example: Amazon – Once a bookstore, Amazon’s re-branding reflected its growth into “the everything store,” updating its look to cover new ground.
6. Shifting to a New Audience
Maybe your focus has shifted, or you're moving into a new niche. A re-brand helps your story reach the right people.
Example: Burberry – Once a traditional British brand, Burberry shifted to appeal to a younger, luxury-oriented audience by updating its style and storytelling.
7. When a Complete Overhaul is Needed
For some businesses, re-branding means a fresh start: a new name, logo, and focus. The key is telling the story of your evolution.
Example: Airbnb – Starting as a “couch-surfing” platform, Airbnb re-branded in 2014 to become a global leader in hospitality, emphasising a sense of belonging with a new logo and message.
8. Don’t Forget the Story Behind the Re-brand
A re-brand is your chance to tell the world how you’ve grown and where you’re going. People want to know the "why" behind the changes.
Example: Starbucks – Starbucks kept its iconic mermaid logo but re-branded over time to reflect its journey from coffee to a lifestyle brand, connecting with customers by evolving their story of "connection."
9. Is it Time for a Re-brand?
If your brand no longer reflects who you are, it may be time for a change. Not sure? A quick consultation can clarify the way forward.
Whether it’s a small update or a total transformation, a re-brand helps your business stay relevant, focused, and aligned with your audience. Need guidance on where to take your brand? Click below to book a complimentary 30-minute consultation with me.