The Masters of the Modulars
Modular website design platforms are perfect for businesses looking to build flexible, user-friendly sites without diving deep into code. Chances are, you’ve heard of platforms like Squarespace and Wix, which offer easy-to-use templates. But for those looking for more creative freedom without the complexity of a full-stack build, platforms like Webflow are a standout. They strike the perfect balance between ease and customisation, allowing you to create something unique and polished, all while keeping things simple to manage.
What is Webflow?
If you’ve ever visited a sleek, flowing website that feels interactive and engaging animations, (and a toucho vertigo) you’ve likely encountered Webflow. But what exactly is it? Webflow is a design-focused platform that allows you to create customised, professional websites without needing deep coding skills. It’s great for:
Companies showcasing a lot of media and videos on their site.
Brands needing to present dynamic content like portfolios or blogs.
Businesses wanting something unique and responsive, but faster to launch.
Bottom line: Webflow gives you the flexibility and speed, but if you need more custom features, you might want to go all-in with a fully custom build.
How It Compares to a Full Stack Build
Webflow gives you plenty of design flexibility, but it’s not a complete substitute for a fully custom-built site, especially when it comes to deep functionality. Here’s where Webflow stands:
Budget: It falls in the mid-to-high range, making it more affordable than fully custom builds.
Time: Quicker to launch than custom websites, making it a great option if you’re working on tight deadlines.
Functionality: While Webflow is powerful, it does have its limitations for more complex functionalities.
If you need a truly bespoke user experience and more backend functionality, custom UI/UX design might be the better route. But for businesses who need a unique, polished website without the full custom process, Webflow fits the bill.
When to Choose Modular Over Full Stack
Modular platforms like Webflow are fantastic for startups or businesses with smaller budgets or shorter timelines. You can create something visually stunning and functional in less time. But for more complex needs, like intricate e-commerce systems or custom integrations, you may want to consider a custom-built site.
A Quick Comparison with Other Platforms
WordPress: Offers deep customisation and a huge plugin library but often requires more technical upkeep.
Squarespace: Great for simple, elegant designs with ease of use but lacks the design freedom Webflow offers.
Wix: Similar to Squarespace but with slightly more flexibility, though Webflow still wins on design capabilities.
Bringing It Back to Branding
Now, here’s the important bit: Your website is a crucial part of your brand. It’s not just a digital billboard, it’s where your customers get a real taste of who you are. Whether you go with Webflow, Squarespace, or a custom build, your site needs to align with your brand strategy and send the right message.
Something to always keep in mind, even the simplest modular website needs to be aligned with your brands message and identity.
If your unsure on what kind of solution your business or project may require, give me a shout. I’m here to help advise or help you create something that reinforces your brand’s message—and looks impressive while doing it.