How Video Can Transform Your Brand

A few years ago, an Italian deli in Melbourne was struggling. Great food, terrible marketing. Their Instagram was a wasteland of blurry sandwich photos and text-heavy Canva posts. Then, they made one change: started using video.

Videos with Nonna hand-rolling fresh pasta, their chef slicing mortadella, and even their staff playfully debating the best way to make a spritz was posted on stories. It was raw, real, and unapologetically them.

Within months, their engagement skyrocketed. Customers came in saying, “We saw your video! We had to try it.” One video even got picked up by a local food blogger, and boom, lines out the door.

The lesson? People connect with authenticity. Video is one great way of bringing that human touch to your brand.

At GotCreative, we understand this.

That’s why in February, I immersed myself in the world of video at AFTRS, Australia’s top film school in Sydney, so we can help brands like yours tell compelling stories, and truly connect with your audience.

Here’s how we can help:

• Short-form social media videos – Quick, engaging, and designed to convert. 

• Brand story videos – Show, don’t just tell, what’s unique about your business and add those videos to create an impressive website.

• Explainer videos – Simplifying complex ideas.

If your brand is just another post in the feed, let’s change that. Hit reply, and let’s create something that gets people talking.

Oh, and you know that deli I told you about? Check out @salernopanini. Just don’t blame me if you end up craving a prosciutto panino at 10 AM.